With revenues and sales skyrocketing, Scepter Holdings, Inc. (OTCPK: BRZL) may soon become one of the most beloved stocks on Wall Street!
BRZL has started off 2020 with a major bang, climbing out from sub-penny levels to a few cents in just a matter of days.
The stock has seen an explosive rally of over 300% this year and trading volume has been significant compared to usual. The Street is taking notice of this emerging player in the high-performance consumer packaged goods space.
Why is it that most businesses sell more than just one product? Because they are smart. If Amazon only focused on its e-commerce site and nothing else, would it be a company with a market cap of over $1 trillion right now? Probably not.
BRZL is targeting two colossal industries — skin care and vitamin supplements.
The skin care arena is booming!
Sales of skincare products in the US grew by 13% in 2018, hitting $5.6 billion, while makeup sales increased just 1%, according to data from The NPD Group. This is “the first time in a very long time” that the skincare industry is growing faster than the makeup industry, according to Stephan Kanlian, head of a think tank at New York’s Fashion Institute of Technology which studies the future of the beauty industry.
The global skin care products market size is projected to reach $183.03 billion by 2025 expanding at a CAGR of 4.4%, according to a new report by Grand View Research, Inc. More and more people are caring about their well-being and health today, making the vitamin supplement market enormous!
According to Grand View Research, the global dietary supplements market size was estimated at $123.28 billion in 2019! Factors, such as rising health concerns and the changing lifestyles and dietary habits have been driving the product demand.
With sales growing month over month in 2019, BRZL could have an even bigger year this year as it continues to market two very promising brands. Scepter Holdings, Inc. (OTCPK: BRZL) is an under the radar small-cap that could be an exciting ground-floor situation at current trading prices!
www.scepterbrands.com | www.dermaciapro.com | www.gevitta.com
Scepter Holdings, Inc. (OTCPK: BRZL) offers premier quality, proven products that the company says will perform above and beyond as advertised.
The company manages the sales and brand development of high-performance consumer packaged goods and seeks to acquire performing brands to add to the company’s portfolio of products and brands sold online and through strategic retail relationships.
The retail space is constantly advancing, and competition is abundant. With the immense variety of products and purchase options available from manufacturers, it’s no surprise why the public is becoming more mindful of what they are consuming and sharing with their families.
Scepter Holdings, Inc. (OTCPK: BRZL) leverages its expertise to bring to market functional products developed with an eye towards sustainability and performance. From makeup that heals and brings oxygen to your skin, to daily vitamin sprayables that can enhance your health, the company delivers the win…
The company also takes mindfulness to a new level!
If they won’t use a product for themselves or their families, they won’t carry it under a Scepter Brand…
Scepter Holdings, Inc. (OTCPK: BRZL) is involved with two brands in two very different industries that could become household names – Gevitta Vitamin Spray and Dermacia. The company maintains licenses to market and distribute Gevitta branded products.
It was in August of 2019 that Scepter Holdings, Inc. (OTCPK: BRZL) announced that Gevitta Vitamin Sprays are available for purchase on Amazon.com and Gevitta.com. Since completing an asset purchase agreement with Gevitta last year, the company had been actively engaged in preparing Gevitta Vitamin Sprays for launch on the e-commerce platform. Amazon is the biggest retailer in the world now, overtaking Walmart last year. In 2018, Amazon’s share of the US e-commerce market hit an unbelievable 49%. The platform has billions of shoppers each month!
Scepter Holdings, Inc. (OTCPK: BRZL) secured the rights to numerous proprietary spray formulas, and has launched three of the best-selling formulas for sale.
1. Gevitta Awake is marketed to consumers looking for a convenient alternative to energy shots and drinks. 2. Gevitta Burn is an easy to use alternative to supplements supporting weight loss. 3. Gevitta Dream is a simple to use, travel friendly, melatonin supplement designed to support sleep.
“Gevitta branded sprays add a unique product offering to Scepter’s portfolio of performance products, we are excited develop and grow the brand,” stated Robert Van Boerum Chairman of the Board.
The company’s sprays are a superior method for taking vitamins and supplements instead of pills or capsules.
There has been a tremendous amount written about increasing the value to consumers that take vitamin and mineral supplements. There is enormous research evidence showing that supplements can help protect people against diseases like heart disease and cancer.
A spray vitamin could be a gamechanger in the huge supplement arena!
Gevitta recently completed the development of Fisetin infused supplement spray formulations to be marketed by Scepter Holdings, Inc. (OTCPK: BRZL) along with existing Gevitta branded supplement sprays on Gevitta.com and Amazon.com.
Fisetin, a plant polyphenol present in many fruits and vegetables, such as strawberries and apples, and has shown anti-cancer activity in lab studies! Gevitta pursued the formulation of a Fisetin-infused supplement in response to research indicating it may help protect cells from stress-related damage, allowing them to perform at full their potential.
In studies, Fisetin appears to help regulate inflammatory pathways and deactivates several major inflammatory compounds. (Gupta, SC; et al. (1 October 2014). “Downregulation of tumor necrosis factor and other proinflammatory biomarkers by polyphenols”. Archives of Biochemistry and Biophysics.)
www.scepterbrands.com | www.dermaciapro.com | www.gevitta.com
The other brand that could propel Scepter Holdings, Inc. (OTCPK: BRZL) to the top is Dermacia.
Dermacia is already being talked about by celebrities and has been featured in some of the biggest magazines in the world such as Glamour, Vogue, Cosmopolitan, Allure, Health, Redbooks, and Ladies Home Journal!
It was only in the fall of 2019 that Scepter Holdings, Inc. (OTCPK: BRZL) announced the launch of DermaciaPro.com, which focuses exclusively on selling Dermacia Pro cosmetics.
“We believe it is critical to the success of the Dermacia brand that consumers have a home where they can access the latest breakthroughs in Dermacia skin care development. We look forward to further development of the site as it grows to support loyal and new Dermacia customers,” stated Robert Van Boerum Chairman of the Board.
After closing an asset purchase agreement with EcoScientific Labs in 2019, BRZL turned its attention to reinvigorating the Dermacia brand and launching Dermacia Pro cosmetics for sale on Amazon. The product has been getting a lot of positive feedback on the number one retail platform in the world!
Scepter Holdings, Inc. (OTCPK: BRZL) recently credited Amazon Advertising as one of the primary drivers behind increased sales of Dermacia cosmetics in January and February of this year. According to a recent article on Forbes.com, retail brands are enjoying higher returns with Amazon Advertising than with Facebook or Google. The article cited data from a recent Feedvisor study which concluded that 66% of consumers begin their new product search on Amazon, that Amazon drives a 7X return for most brands. BRZL invests most of its advertising dollars in Amazon Advertising, and has recently leveraged some of the new advertising features introduced by Amazon in the last 6 months to increase return on advertising spend (ROAS).
January and February of 2020 have demonstrated a rise in ROAS over last year, as well as an increase in sales over the same period last year, which supports additional investment in Amazon Advertising.
“Amazon’s advertising platform has helped us better target consumers most likely to purchase Dermacia or Gevitta products with a greater return than what we traditionally received from advertising on Facebook. This has lead to us launching more campaigns on Amazon than any other platform,” stated Adam Nicosia, the company’s Vice President of Sales.
It was in January that Scepter Holdings, Inc. (OTCPK: BRZL) announced that sales of Dermacia brand products in 2020 are up over 400% compared to the same period last year! The company has experienced the majority of sales growth through Amazon.
www.scepterbrands.com | www.dermaciapro.com | www.gevitta.com
Dermacia PRO Breathable Foundation is the FIRST truly breathable makeup that is actually good for your skin, providing flawless coverage while improving and actually helping the skin to heal. It is:
- Dr. Recommended
- Long Lasting
- Flawless Coverage
This foundation is an effective daily makeup for anyone with acne, rosacea, or allergies, sensitive to breakouts. This is a product not only recommended by doctors but is being demanded by celebrities according to the company. Dermacia Breathable Foundation is infused with an exclusive patented Triple Silica Gel-based formula, which unlike traditional oil, creme or water-based cosmetics, provides complete coverage to disguise fine lines, discoloration and other problem areas without looking cakey or overdone.
It is sensitive enough for women who have undergone recent aesthetic or surgical procedures, and are unable to wear makeup after the treatments. It also allows air and moisture to pass through to the skin, keeping the complexion looking fresh and natural all day long.
Studies have shown that Dermacia Breathable Foundation increased the oxygen content of the skin by 6.2%, just a few hours after application, and by 10.1% after 4 weeks of wearing the foundation!
Hypo-allergenic and completely non-irritating, even to acne, rosacea, psoriasis or eczema, Dermacia PRO Breathable Foundation is also water-resistant for up to 90 minutes, so the product will not migrate to your clothes.
Balance out any complexion by minimizing red or yellow undertones, Dermacia Breathable Foundation lightens areas that appear shadowed, and diminishes the appearance of skin problems that most cosmetics cannot cover up. The skincare market is enormous, with some companies seeing tremendous success. Last year Estée Lauder’s shares rallied 55%! The company’s stock hit new records driven by robust demand for its high- end skin-care products. Estee Lauder Companies Inc. (NYSE: EL) is nearly $160 a share now!
There is staggering potential for Dermacia to become a big name considering how much attention it is already getting.
The new year has seen the application of additional marketing campaigns supporting Dermacia products, as well as a renewed interest from consumers in the cosmetics brand. “We’ve introduced new marketing campaigns as well as increased our spend to support the Dermacia brand, and we are seeing the success of those efforts through better sales in this new year,” stated Mr. Nicosia.
Since the passage of the 2019 Farm Bill, which legalized hemp, Scepter Holdings, Inc. (OTCPK: BRZL) has launched an initiative to review the potential added value of CBD, sourced from industrial hemp, infused into Dermacia Pro cosmetic formulas.
Consumer demand for CBD infused products continues to increase, and as the market and interest for CBD infused skin care products grows, the company intends to keep Dermacia Pro cosmetics competitive. Nielsen predicts that, by 2025, the U.S. hemp-derived CBD market could be a $6 billion industry!
“Thanks to the passage of the 2019 Farm Bill, we are confident that the appropriate regulatory path for products infused with CBD sourced from industrial hemp will soon become clear,” stated Mr. Van Boerum.
Scepter Holdings, Inc. (OTCPK: BRZL) at these levels could be a massive opportunity to learn about.
Amazon.com may be just the first of many retailers to want to sell the company’s products. This could be the best time to read about the company before the crowd as everything is still in early stages. With a staggering breakout of over 300% recently, the upside potential still looks very strong at these levels!