Apple’s App Store Sales Hit A Record $300 Million On New Year’s Day


Apple set a new record for App Store sales on New Year’s Day, thanks to a 25 percent increase from the same day a year earlier.

Consumers spent $300 million on apps on Jan. 1, the most for a single day since the App Store launched in 2008. It marked the end to a booming gift-giving season, with $890 million spent on apps between Christmas and New Year’s Day, Apple said on Thursday.

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Those numbers are sure to excite investors who are betting that Apple will expand its software business as it becomes harder to squeeze growth out of a saturated smartphone market.

Apple redesigned the App Store over the past year and has made other changes, including adding search advertising, improving developer tools and introducing new ways for third-party apps to make money.

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It appears to be working. In 2017, iOS developers earned $26.5 billion, a 30 percent increase over the prior year, Apple said. For smaller developers, these efforts could provide more incentives to build products, especially on emerging platforms like ARKit and the Apple Watch.